Seda Gumuspala Eceli is a global procurement leader who bridges large-scale commercial strategy with practical digital execution and responsible sourcing. Currently serving as Head of Indirect Procurement, Corporate, Digital & Sustainability at Coca-Cola HBC, Seda leads indirect categories across multi-market footprints, driving technology adoption, supplier partnerships, and clear ESG accountability.
With an executive track record that includes serving as CPO at Coca-Cola İçecek across 11 countries and leading multi-billion-euro global commodity portfolios at Unilever, Seda specializes in moving digital transformation and sustainability from boardroom strategy into daily buying decisions.
At ProcureTEX 2026, she brings an unvarnished practitioner perspective on balancing cost, innovation, and long-term value creation across complex enterprise ecosystems.
Founding Partners
Community Partners
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Early bird pricing available until 28th August 2026.
Get in touch with a member of the team.
ProcureTEX is more than a one-off gathering - it's a launchpad for a community that emphasizes:
ProcureTEX 2026 will take place in Circa in Amsterdam, The Netherlands on November 3rd, 2026.
Tickets can only be purchased on the event website. We are anticipating a sell-out event and as such, would not recommend waiting until the day to book your place. We strongly advise registering in advance.
You can find our Terms & Conditions linked here. Please reach out to events@procuretex.com with any questions or concerns.
This is just the beginning. You can join our mailing list, follow us on LinkedIn, and be the first to hear about future meetups, agenda drops, and ways to connect with fellow practitioners. Keep an eye on your inbox for updates after the event.
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