Poppy Sandhu is the Senior Vice President of Finance and Corporate Operations at Footballco, the world’s largest digital football media company. In her role, Poppy oversees global financial governance, statutory compliance, corporate operations, and group financial reporting across international markets. She has played a pivotal role in establishing the financial infrastructure and operational standards supporting Footballco's rapid global growth and major strategic M&A initiatives.

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Prior to joining Footballco as Group Financial Controller, Poppy built an extensive 13-year background in corporate banking and financial governance, including serving as Head of Financial Reporting at Investec, Assistant Vice President at Barclays, and Product Controller at Nomura. An ACA-qualified accountant, Poppy began her career in audit at Mazars and holds a degree from the University of St Andrews.

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